Open AccessThe Effects of Advertising Model Match-up on Consumer Attitude: Focused on The Moderating Role of Temporal Distance
Author(s) -
Lee Young Woo,
Xiaopeng Yang,
Li Yinnan
Publication year - 2017
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2017.35.2.015
Subject(s) - advertising , psychology , business