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The Effects of Advertising Model Match-up on Consumer Attitude: Focused on The Moderating Role of Temporal Distance
Author(s) -
이영우,
Yin-Nan Li,
Xiao-Peng Yang
Publication year - 2017
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2017.35.2.015
Subject(s) - advertising , psychology , business

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