Open AccessThe Role of the Level of Consumer on the Effect of Persuasion Knowledge on the Online Reviews
Author(s) -
Son Young Seok,
Nam Ah Young,
song sie yeoun
Publication year - 2017
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2017.35.2.005
Subject(s) - persuasion , psychology , advertising , social psychology , business