Open AccessThe Effect of Green Attribute Centrality, Regulatory Focus, and Message Framing on Consumers’ Attitudes and Purchase Intentions
Author(s) -
고승근,
문준연,
송재필
Publication year - 2017
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2017.35.1.002
Subject(s) - regulatory focus theory , centrality , framing (construction) , advertising , business , marketing , psychology , social psychology , mathematics , statistics , geography , archaeology , creativity