Open AccessThe Effect of Green Attribute Centrality, Regulatory Focus, and Message Framing on Consumers’ Attitudes and Purchase Intentions
Author(s) -
Ko Seungkeun,
Song JaePhil,
Junyean Moon
Publication year - 2017
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2017.35.1.002
Subject(s) - regulatory focus theory , centrality , framing (construction) , advertising , business , marketing , psychology , social psychology , mathematics , statistics , geography , archaeology , creativity
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom