Open AccessThe Effects of Cause-Related Marketing on Consumer Evaluation and Purchase Intention
Author(s) -
박정근,
이영희,
유원상,
현효원
Publication year - 2017
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2017.35.1.001
Subject(s) - business , marketing , advertising