The Effects of Cause-Related Marketing on Consumer Evaluation and Purchase Intention | Zendy

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The Effects of Cause-Related Marketing on Consumer Evaluation and Purchase Intention

Author(s) -

Jungkun Park,

유원상,

hyunhyowon,

Younghee Cheri Lee

Publication year - 2017

Publication title -

journal of product research

Language(s) - English

Resource type - Journals

ISSN - 1226-6132

DOI - 10.36345/kacst.2017.35.1.001

Subject(s) - business , marketing , advertising

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