Open AccessThe Effect of Corporate Social Responsibility on Consumers’Attitude and Purchase Intention: Focus on the Moderate Effect of Authenticity
Author(s) -
Kwang Ho Jeon,
Seongjin Kim
Publication year - 2016
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2016.34.6.003
Subject(s) - corporate social responsibility , focus (optics) , business , advertising , social responsibility , marketing , psychology , public relations , political science , physics , optics