
The Differentiation Strategy of Online Communication of Global Companies in the Asian Market: With a Focus on Korea, China, and Japan
Author(s) -
Kyounghee Chu,
원일월,
Soyeon Kim
Publication year - 2016
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2016.34.5.001
Subject(s) - china , focus (optics) , chinese market , business , advertising , marketing , economic geography , geography , physics , optics , archaeology