Open AccessThe Effects of Purchase Intension in Incongruent Brand Extensions Based on Consumer's Knowledge Levels
Author(s) -
Hyungsik Kahn,
Ryu jeong hye,
김도연
Publication year - 2016
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2016.34.4.008
Subject(s) - intension , business , advertising , brand extension , marketing , food science , brand awareness , chemistry , linguistics , philosophy