Open AccessThe Purchase Intention of Luxury Goods of Chinese Consumers: An Application of Theory of Reasoned Action
Author(s) -
Seong-Goo Ji,
이소연,
Yeo Chan-Koo
Publication year - 2016
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2016.34.3.003
Subject(s) - theory of reasoned action , advertising , action (physics) , business , marketing , psychology , commerce , social psychology , physics , quantum mechanics