Open AccessThe Effects of Consumers' Expectation toward Corporate Philanthropy Activities on Corporate Attitude and Purchase Intention: The Moderating Role of Perceived Sincerity and Congruence
Author(s) -
이용주,
Kyu-Jin Lee,
Park Jong Chul
Publication year - 2016
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2016.34.3.002
Subject(s) - sincerity , congruence (geometry) , business , psychology , social psychology , advertising , marketing