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The Study on Information Focus of Advertising: Central vs. Peripheral Route
Author(s) -
주석정
Publication year - 2016
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2016.34.2.008
Subject(s) - focus (optics) , peripheral , advertising , business , medicine , physics , optics

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