Open AccessThe Study on Information Focus of Advertising: Central vs. Peripheral Route
Author(s) -
주석정
Publication year - 2016
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2016.34.2.008
Subject(s) - focus (optics) , peripheral , advertising , business , medicine , physics , optics