Open AccessA Cross-Cultural Comparison of Emotional Appeals in Advertising
Author(s) -
IM Seung Hee,
Goo Jin kyung
Publication year - 2016
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2016.34.2.007
Subject(s) - advertising , psychology , appeal to emotion , political science , business , appeal , law