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A Cross-Cultural Comparison of Emotional Appeals in Advertising
Author(s) -
Seunghee Im,
구진경
Publication year - 2016
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2016.34.2.007
Subject(s) - advertising , psychology , appeal to emotion , political science , business , appeal , law

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