
The Relationships of Strategic Flexibility, Marketing Capability, Product Innovation and Performance
Author(s) -
Young Ik Yang
Publication year - 2016
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2016.34.2.002
Subject(s) - flexibility (engineering) , business , marketing , process management , product (mathematics) , product innovation , new product development , marketing management , knowledge management , industrial organization , computer science , management , mathematics , economics , geometry