Open AccessThe Effect of Consumer Citizenship on Attitude toward CSR Activities and Consumer Loyalty
Author(s) -
Eun Mi Lee,
Yoon Soon-Ock
Publication year - 2016
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2016.34.1.009
Subject(s) - loyalty , corporate social responsibility , citizenship , business , advertising , marketing , political science , public relations , politics , law