Open AccessThe Effects of Online Review Volume and Direction on Purchasing Intention: The Moderating Role of Product Type
Author(s) -
윤연,
CHOIJiHo
Publication year - 2016
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2016.34.1.007
Subject(s) - purchasing , product type , product (mathematics) , volume (thermodynamics) , psychology , advertising , marketing , business , social psychology , computer science , mathematics , physics , geometry , quantum mechanics , programming language
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