Open AccessThe Impact that Brand Story Advertising has on Creating Corporate Image and Consumer Loyalty
Author(s) -
황사연,
AnDaechun,
권영진
Publication year - 2016
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2016.34.1.005
Subject(s) - advertising , brand loyalty , business , loyalty , brand management , brand image , brand extension , marketing , brand equity
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