Open AccessEffects of a Person's Individualistic vs Collectivist Propensity on the Preference of Different Advertising Appeals
Author(s) -
Nam Ah Young,
Chan Joo Suh
Publication year - 2015
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2015.33.6.021
Subject(s) - collectivism , individualism , preference , advertising , psychology , social psychology , political science , business , economics , microeconomics , law