Open AccessThe Effects of Reputation and Fit on Brand Alliance between the University and Company
Author(s) -
Se-Ryong Shin,
Jin-Hwan Hong,
IM Seung Hee
Publication year - 2015
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2015.33.5.011
Subject(s) - alliance , reputation , business , marketing , business administration , advertising , management , sociology , economics , political science , social science , law