Open AccessEffect of Expertise of Researchers on the Perceived Contribution of Market Research on New Product Development: According to The Regulatory Effect of Involvement
Author(s) -
정창원,
주재우
Publication year - 2015
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2015.33.5.005
Subject(s) - new product development , product (mathematics) , business , marketing , psychology , knowledge management , industrial organization , computer science , geometry , mathematics
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom