Open AccessThe Effect of Policy Service Quality on SME's Overseas Marketing Performance: The Moderating Roles of Firm's Overseas Marketing Capabilities
Author(s) -
Jin Hwa Rhee
Publication year - 2015
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2015.33.5.002
Subject(s) - business , marketing , service quality , service (business) , marketing management , quality (philosophy) , marketing strategy , philosophy , epistemology