Open AccessIntegration of Qualitative and Quantitative Analysis on Brand Familiarity
Author(s) -
seong yong Park,
So-Eun Hyun,
June-hee Na
Publication year - 2015
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2015.33.5.001
Subject(s) - qualitative analysis , psychology , qualitative research , sociology , social science