Open AccessThe Effect of Effort Level on Consumer Response toward Conditional Promotion
Author(s) -
Ji Yoon Kim
Publication year - 2015
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2015.33.4.015
Subject(s) - promotion (chess) , business , psychology , advertising , political science , law , politics