Open AccessThe Effects of Strength Levels of Third-Party Endorsement on Consumer Responses
Author(s) -
Geonha Kim,
김현경,
Jong-Bae Kim
Publication year - 2015
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2015.33.4.001
Subject(s) - business , psychology , advertising