Open AccessA Study on the Effect of Consumers’Product Attitude on Satisfaction and Loyalty: The Moderating Effect of PB and NB
Author(s) -
최창혁,
Soo-hwan Kwak,
손희영,
Kim Jong-Soon
Publication year - 2015
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2015.33.3.005
Subject(s) - loyalty , psychology , product (mathematics) , advertising , business , moderation , marketing , social psychology , mathematics , geometry