Open AccessA Study on the Effect of Consumers’Product Attitude on Satisfaction and Loyalty: The Moderating Effect of PB and NB
Author(s) -
최창혁,
손희영,
Kim Jong-Soon,
곽수환
Publication year - 2015
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2015.33.3.005
Subject(s) - loyalty , psychology , product (mathematics) , advertising , business , moderation , marketing , social psychology , mathematics , geometry
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