Open AccessEffects of Experiential Factors for a City Brand Evaluation
Author(s) -
Jeon Ki-Heung,
YoungTaek Oh
Publication year - 2015
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2015.33.3.004
Subject(s) - experiential learning , advertising , psychology , brand experience , marketing , business , mathematics education , product management , new product development