Open AccessEffects of Scarcity, Brand Credibility, Product Type, and Regulatory Focus on the Consumer’s Purchase Intention
Author(s) -
김영란,
Junyean Moon
Publication year - 2015
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2015.33.3.001
Subject(s) - regulatory focus theory , credibility , scarcity , business , product (mathematics) , marketing , product type , advertising , focus (optics) , brand management , economics , psychology , political science , microeconomics , social psychology , computer science , programming language , geometry , mathematics , physics , optics , creativity , law