Open AccessThe Effect of Service Quality and Storytelling of Local Arts Festival on Brand Equity and Visitors' Satisfaction: Focus on the Geochang International Theatre Festival Case
Author(s) -
jieun Jung
Publication year - 2015
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2015.33.1.013
Subject(s) - storytelling , advertising , service quality , marketing , equity (law) , brand equity , the arts , business , service (business) , political science , art , visual arts , narrative , literature , law