Open AccessThe Influence of Regulatory Focus and Perceived Risk on Consumer Participation of Crowd-funding Project
Author(s) -
Han-Suk Lee,
Wonjun Lee,
Hee-Jung Lee
Publication year - 2015
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2015.33.1.012
Subject(s) - regulatory focus theory , focus (optics) , business , risk perception , marketing , public relations , public economics , advertising , political science , economics , psychology , social psychology , perception , physics , neuroscience , optics , creativity