Open AccessHow Eco-friendly Message Affects Attitudes and Purchase Intention in Cosmetic: Focused on Moderating Effects of Packaging Transparency and Eco-involvement
Author(s) -
이상연,
Kaist 경영대학 경영공학과
Publication year - 2015
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2015.33.1.011
Subject(s) - transparency (behavior) , business , environmentally friendly , advertising , marketing , computer science , computer security , ecology , biology