Open AccessA Study on the Role of Reputation as a Governance Structure in a Franchise System
Author(s) -
Pyun Hae Soo,
Ihn-goo Lee
Publication year - 2015
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2015.33.1.008
Subject(s) - franchise , reputation , business , corporate governance , industrial organization , accounting , public relations , business administration , marketing , political science , finance , law