Consumer's Evaluation on Company's Mecenat Activities: Focusing on Congruency and Complementation | Zendy

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Consumer's Evaluation on Company's Mecenat Activities: Focusing on Congruency and Complementation

Author(s) -

정지은,

Sukekyu LEE

Publication year - 2015

Publication title -

journal of product research

Language(s) - English

Resource type - Journals

ISSN - 1226-6132

DOI - 10.36345/kacst.2015.33.1.007

Subject(s) - complementation , business , marketing , advertising , genetics , biology , gene , phenotype

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