Open AccessConsumer's Evaluation on Company's Mecenat Activities: Focusing on Congruency and Complementation
Author(s) -
jieun Jung,
Sukekyu Lee
Publication year - 2015
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2015.33.1.007
Subject(s) - complementation , business , marketing , advertising , genetics , biology , gene , phenotype