Open AccessStudy of the Impacts of Brand Familiarity and Brand Experience·Satisfaction on Brand Evaluation
Author(s) -
So-Eun Hyun,
seong yong Park
Publication year - 2014
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2014.32.6.015
Subject(s) - brand awareness , brand management , brand extension , brand experience , psychology , brand equity , advertising , marketing , business , product management , new product development