Open AccessSport Brand Equity Reflecting Liking and Disliking: Social Network Analysis
Author(s) -
Sung Yong Park,
Geon Ha Kim,
전명규
Publication year - 2014
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2014.32.6.008
Subject(s) - brand equity , equity (law) , social equality , psychology , business , advertising , political science , law
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