Open AccessSport Brand Equity Reflecting Liking and Disliking: Social Network Analysis
Author(s) -
seong yong Park,
Jeon myeong gyu,
Geonha Kim
Publication year - 2014
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2014.32.6.008
Subject(s) - brand equity , equity (law) , social equality , psychology , business , advertising , political science , law