Open AccessLocal Consumer Perception of MNCs’Product Attributes and Customer Loyalty: The Mediating Role of Trust
Author(s) -
Song-Hon Hong
Publication year - 2014
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2014.32.5.006
Subject(s) - business , multinational corporation , perception , loyalty , loyalty business model , marketing , product (mathematics) , advertising , psychology , geometry , mathematics , finance , neuroscience , service quality , service (business)