Open AccessEffects of Brand Name of Scented Products on Product Preference: Focusing on Mediating Effect of Interest and Moderating effect of Product Types
Author(s) -
이지윤,
박지환
Publication year - 2014
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2014.32.5.005
Subject(s) - preference , product (mathematics) , advertising , product category , business , mathematics , statistics , geometry