Effects of Brand Name of Scented Products on Product Preference: Focusing on Mediating Effect of Interest and Moderating effect of Product Types | Zendy

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Effects of Brand Name of Scented Products on Product Preference: Focusing on Mediating Effect of Interest and Moderating effect of Product Types

Author(s) -

이지윤,

박지환

Publication year - 2014

Publication title -

journal of product research

Language(s) - English

Resource type - Journals

ISSN - 1226-6132

DOI - 10.36345/kacst.2014.32.5.005

Subject(s) - preference , product (mathematics) , advertising , product category , business , mathematics , statistics , geometry

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