Open AccessThe Effects of Attractive Information and Unattractive Model on Advertising Attitude of Consumers
Author(s) -
Kyung Jin Kim,
이창곤,
반용,
June-hee Na
Publication year - 2014
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2014.32.5.003
Subject(s) - advertising , business , psychology