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The Effects of Attractive Information and Unattractive Model on Advertising Attitude of Consumers
Author(s) -
김경진,
이창곤,
반용,
June-Hee Na
Publication year - 2014
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2014.32.5.003
Subject(s) - advertising , business , psychology

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