Open AccessEffects of Technology Readiness and Consumer Involvement on the Adoption Process of Innovative Products
Author(s) -
SangLin Han,
Hyeon-Sook Shim,
신유민
Publication year - 2014
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2014.32.3.007
Subject(s) - process (computing) , business , marketing , process management , computer science , operating system