Open AccessThe Effect of Marketing Capabilities on Financial Performance: The Mediating Role of Competitive Advantage
Author(s) -
WonMoo Hur,
Kyung-Do Park,
Sang-Il Park
Publication year - 2014
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2014.32.3.004
Subject(s) - business , competitive advantage , marketing , industrial organization