Open AccessThe Effect of Marketing Capabilities on Financial Performance: The Mediating Role of Competitive Advantage
Author(s) -
WonMoo Hur,
KyungDo Park,
Sang-Il Park
Publication year - 2014
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2014.32.3.004
Subject(s) - business , competitive advantage , marketing , industrial organization
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