Open AccessThe Impact of Brand Experience on Brand Transgression Effect
Author(s) -
이희정,
Myung Soo Kang
Publication year - 2014
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2014.32.1.007
Subject(s) - marine transgression , psychology , brand experience , advertising , business , marketing , geology , new product development , paleontology , structural basin , product management
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