Open AccessThe Impact of Brand Experience on Brand Transgression Effect
Author(s) -
이희정,
Myung Soo Kang
Publication year - 2014
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2014.32.1.007
Subject(s) - marine transgression , psychology , brand experience , advertising , business , marketing , geology , new product development , paleontology , structural basin , product management