Open AccessModerating effect of regulatory focus regarding the effect of environmental and innovative tendency on word-of-mouth and purchase intention for green products
Author(s) -
Jiyeon Choi,
Jeonpyo Noh
Publication year - 2014
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2014.32.1.004
Subject(s) - word of mouth , regulatory focus theory , focus (optics) , psychology , business , word (group theory) , advertising , marketing , social psychology , linguistics , philosophy , physics , creativity , optics
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