Open AccessThe Effects of Brand Familiarity on New Product Evaluation: Focused on Cultural Marketing Activities
Author(s) -
Song Kyun Seok,
범상규,
이효준
Publication year - 2014
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2014.32.1.002
Subject(s) - marketing , business , product (mathematics) , advertising , brand management , psychology , mathematics , geometry