Open AccessThe Effect of Consumer Innovativeness on Perceived Risk in the Bundling Strategy of High-Tech Products
Author(s) -
Gyung Hee Byun,
Seong Keun Yi
Publication year - 2013
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2013.31.6.007
Subject(s) - business , risk perception , high tech , marketing , advertising , commerce , psychology , perception , geography , neuroscience , archaeology