Open AccessThe Effects of Cultural Marketing on Jeju City Brand Equity and Tourist Satisfaction
Author(s) -
Yongcheol Hwang,
송영식
Publication year - 2013
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2013.31.5.006
Subject(s) - brand equity , business , tourism , marketing , advertising , city marketing , equity (law) , political science , law
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