Open AccessThe Effects of Cultural Marketing on Jeju City Brand Equity and Tourist Satisfaction
Author(s) -
Hwang Yong Cheol,
송영식
Publication year - 2013
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2013.31.5.006
Subject(s) - brand equity , business , tourism , marketing , advertising , city marketing , equity (law) , political science , law