Open AccessEvaluation of One's Own Brand and a Competitor in Response to Positive and Negative On-Line Messages: Confidence and Brand Evaluation Model
Author(s) -
So-Eun Hyun,
seong yong Park,
Chang Jo Yoo
Publication year - 2013
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2013.31.1.008
Subject(s) - line (geometry) , advertising , business , psychology , marketing , mathematics , geometry