Open AccessEffects of Channel Characteristics and Consumer Motivation on Viewer Satisfaction and Purchase Intention: Focusing on TV Home-shopping
Author(s) -
Hyun Kyung Kim
Publication year - 2013
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2013.31.1.002
Subject(s) - advertising , business , channel (broadcasting) , psychology , consumer satisfaction , marketing , computer science , telecommunications