Open AccessThe Effects of Internet Trustmarks on Firm and Product Trust: The Moderating Roles of Generalized Internet Commerce Trust and Shopping Experience
Author(s) -
Sanguk Kim,
신소현,
K. Damon Aiken
Publication year - 2012
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2012.30.7.012
Subject(s) - the internet , internet shopping , product (mathematics) , business , e commerce , moderation , advertising , internet privacy , psychology , computer science , world wide web , social psychology , mathematics , geometry