Open AccessThe Effects of Internet Trustmarks on Firm and Product Trust: The Moderating Roles of Generalized Internet Commerce Trust and Shopping Experience
Author(s) -
SangUk Kim,
K. Damon Aiken,
신소현
Publication year - 2012
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2012.30.7.012
Subject(s) - the internet , internet shopping , product (mathematics) , business , e commerce , moderation , advertising , internet privacy , psychology , computer science , world wide web , social psychology , mathematics , geometry
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