Open AccessConsumer's Responses on the Impact of Sponsor Type(Official vs. Ambush) and Credibility: Based on Persuasion Knowledge Model
Author(s) -
Lim Myung Suh,
Moonkyu Lee,
Haeryong Kim
Publication year - 2012
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2012.30.7.008
Subject(s) - persuasion , credibility , advertising , business , psychology , political science , social psychology , law