Consumer's Responses on the Impact of Sponsor Type(Official vs. Ambush) and Credibility: Based on Persuasion Knowledge Model | Zendy

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Consumer's Responses on the Impact of Sponsor Type(Official vs. Ambush) and Credibility: Based on Persuasion Knowledge Model

Author(s) -

임명서,

Haeryong Kim,

Moonkyu Lee

Publication year - 2012

Publication title -

journal of product research

Language(s) - English

Resource type - Journals

ISSN - 1226-6132

DOI - 10.36345/kacst.2012.30.7.008

Subject(s) - persuasion , credibility , advertising , business , psychology , political science , social psychology , law

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