Open AccessThe Moderating Effects of Receivers' Individual Characteristics on the Attitude towards Resonant Advertising
Author(s) -
Joongdae Choi,
Do-Hee Lee,
Kyounghee Chu
Publication year - 2012
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2012.30.7.006
Subject(s) - advertising , psychology , business , social psychology