The Moderating Effects of Receivers' Individual Characteristics on the Attitude towards Resonant Advertising | Zendy

AI Assistant Blog Pricing

Open Access

The Moderating Effects of Receivers' Individual Characteristics on the Attitude towards Resonant Advertising

Author(s) -

최지은,

주경희,

Do-Hee Lee

Publication year - 2012

Publication title -

journal of product research

Language(s) - English

Resource type - Journals

ISSN - 1226-6132

DOI - 10.36345/kacst.2012.30.7.006

Subject(s) - advertising , psychology , business , social psychology

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research

Address

John Eccles House
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom

About

About Careers Publisher Partners Contact Us Get Organisational Trial or Quote

Learn

FAQs Blog Terms of Use Privacy Policy

Download the Zendy App

Download on the

Discover

Explore

Copyright Knowledge E © 2026. All Rights Reserved.