Open AccessEffects of Visible and Invisible attributes of Green Products on the Consumers' Perceived Environmental Effectiveness and Product Attitudes
Author(s) -
Hyun Jung Park,
Young-Hyuck Joo,
Yungwanhui
Publication year - 2012
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2012.30.7.001
Subject(s) - product (mathematics) , business , marketing , advertising , psychology , mathematics , geometry
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