Open AccessEffects of Visible and Invisible attributes of Green Products on the Consumers' Perceived Environmental Effectiveness and Product Attitudes
Author(s) -
Hyun-Jung Park,
Yungwanhui,
Young-Hyuck Joo
Publication year - 2012
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2012.30.7.001
Subject(s) - product (mathematics) , business , marketing , advertising , psychology , mathematics , geometry