Open AccessCurrent Trends and Future Research Implications and Directions of Customer Loyalty Programs
Author(s) -
이성훈,
Bang Hyung Lee,
SangLin Han
Publication year - 2012
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2012.30.6.002
Subject(s) - loyalty , business , loyalty business model , marketing , current (fluid) , engineering , service quality , electrical engineering , service (business)
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom