Open AccessWill She Like this Product as Much as I Like? The Role of Positive Affect in Predicting Others' Product Preferences
Author(s) -
김학균,
Darlene Walsh
Publication year - 2012
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2012.30.6.001
Subject(s) - affect (linguistics) , product (mathematics) , psychology , mathematics , communication , geometry
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom